Behavioral Analytics for eCommerce BI Teams


Cooladata makes it easy for you to remain clued in and responsive to consumer behavior—at any scale and level of complexity. Map the entire shopper journey from awareness to conversion. Discover the hidden connections and emerging trends in your sales approach. Identify the shoppers with the highest lifetime value and gain the insights necessary to cultivate loyal customers.

Leading e-commerce companies that Rely on Cooladata

Unify all data, online and off

Mapping out the customer journey is complicated. A customer might learn of your brand on Twitter, click on your ad two days later and make a purchase at a brick-and-mortar location a month after that… only to eventually return the item online. Our platform pulls data from each of these events to provide you with a unified view of that complicated buying process where, when and however it occurs.

A fully-managed data warehouse for behavioral analysis

To unify data from multiple sources, you need a data warehouse optimized for behavioral analysis. Cooladata is an end-to-end solution that lets you collect data, handle the ETL, perform ad-hoc analysis of your data in real-time, and create dashboards for every team in your company.

Understand your customer like never before

The customer journey is like a “Choose Your Own Adventure” book. With Cooladata, you can see which choices lead to the best possible outcomes so you can guide shoppers along the way. See which actions motivate purchasing decisions in each product category. Unearth behavioral patterns for various shopper profiles, test your assumptions and make informed changes to your customers acquisition process.

Segment and conquer

Segment your customers based on their behavior, and understand how to target each one of them. Are furniture shoppers more responsive to emails sent in the evening? Are mobile users less likely to abandon their carts? Is a coupon code’s two-week expiration date frustrating potential buyers who took three weeks to consider a purchase? Cooladata allows you to ask any questions about your customers, and get answers instantly.

No more wasted investments

Do you know how much of your advertising spend actually translates into sales? If you’re investing time and money in Facebook, Google AdWords and other paid acquisition channels, you need information about shoppers beyond their traffic source. With Cooladata, you can track buyers across the customer journey in real time, maximizing engagement at every step.

Ad-hoc analysis for every team

Give every team in your company the ability to ask any questions they can think of, no matter how complex, and get instant answers, through an intuitive user interface, without writing code or long SQL queries.

Identify your most valuable customers

What do your most valuable customers have in common? How often do they shop, and in which categories? How did they first hear about your store? What value propositions appeal to them? The answers to these questions won’t only help you determine LTV by shopper segment; they can also shape future promotions—so you can consistently get your brand in front of the people who act like your best customers.

Cooladata: Your Alternative to a Homegrown Solution

Predictable Costs

With Cooladata, you don’t need to spend a fortune on infrastructure that will be obsolete in two years, or on the dedicated team required to maintain it. We give you a future-proof solution that adapts as your data becomes increasingly complex, allowing you to add new tools and track new events.


Pricing is based on data volume, so we grow with your business. Bring as many users, run as many queries, and build as many dashboards as you like. You get unlimited seats and unlimited queries for a flat fee.

Rapid Deployment

The market is constantly shifting and you need to turn data into insights quickly. You need all the power of a data warehouse for behavioral analysis but can’t afford to spend a year building one.


Cooladata’s data warehouse is ready for behavioral analysis right out-of-the-box. Import your data, stream your events and start getting insights today.

Services and Embeddable Dashboards

Get all the power of a data warehouse without the headaches and cost of building and maintaining one.


All of your data in Cooladata can easily be made available via our Query API, meaning you can leverage your data in other parts of your organization, build automation and build services using your customer data.


Additionally, all of the dashboards you build within Cooladata are fully embeddable in your application as iframe. Quickly product parameterized dashboards for partners, vendors, or external parties.

Say Goodbye to Reporting Backlog

You don’t like holding teams back when they’re waiting for reports from you, or having them act without data because reports take too long.


Cooladata lets everyone in your company get instant answers to even the most complex business questions without writing a single line of code.


Create custom reports for each team that update automatically and can be delivered via email, SMS, Slack or embedded on a webpage. You have full control over who sees what and when.

Optimized for Behavioral Analysis

Cooladata is ready for behavioral analysis right out-of-the-box. In addition to standard visualizations — like funnels, paths and cohorts — we give you industry-specific reports to help you analyze every stage of the customer journey: acquisition, engagement, retention and monetization.


We have ready-to-use events, properties and queries for most digital products, like gaming, SaaS, e-learning and e-commerce, so you can hit the ground running.


We have over 50 integrations to event tracking platforms, external databases, third-party tools, and you can import CSV and JSON files as well. You can integrate any third-party data through our REST API, or have our developers do this for you.

You Own and Control Your Data

Cooladata gives you full control over your data. Import any data you want — structured or semi-structured, have access to your raw data (not just samples), handle invalids and manage aggregation tables, and export your data to an external file or to any tool in your tech stack via our integrations or API.


We store your data securely. Even if the original sources delete old data, you’ll still have access to what you’ve collected, even in its original format. Store as much data as you want, export it or delete it whenever you want. Your data is yours.

One Single Source of Truth

Unify all your data sources into one single source of truth. Shift conversations away from incongruences among different data sources and towards the essence of what data is telling you. Trust the data your company relies on to make decisions.


Get all your teams on the same page with company-wide KPI’s and dashboards. When everyone looks at the same data, getting alignment across all your teams happens organically.

No More Long, Error-Prone SQL Queries

Because SQL wasn’t designed for time-series analysis, we built CQL, an extension of SQL that lets you query your data using only 20% of the code. Spend your time on strategic data projects, not writing long, error-prone SQL queries that you can’t trust. Of course, we support SQL too.

Safe and Secure

Keeping your data safe and secure is at the core of our business. We isolate and back up every dataset in multiple data centers, store data at rest in a separate dataset, and adhere to all the Google Cloud and AWS security protocols and procedures. Access it at any time, confident it will always be there.

One Solution for All Your Data

Say goodbye to the hassle of using multiple tools and maintaining their integrations. Our end-to-end solution handles every aspect of your data process: collection, enrichment, ETL, storage, ad-hoc analysis, visualization and sharing.


Our architecture is built to scale: whether you have a million events, or a billion or a trillion, our databases automatically expand on demand and shift between tables and storage to adapt to your requirements and to optimize runtime. Leave the guesswork of capacity planning to us.

The Fastest Way to Unleash Your Data for eCommerce: One-Pager

Download an overview of Cooladata to read and share with your team.

“Cooladata helped us become a data-driven marketing team, with every decision backed by data, which ultimately provides the most personalized experience for every user.”

David Yitzchaki, Head of digital marketing, Last Minute Travel

“Cooladata gave us a real competitive edge in understanding our customer behavior. The ability to calculate LTV and apply retention analysis on different segments has helped us get the answers we’ve been seeking.”

S. Cohen, Head of BI, E-commerce,

“You can literally ask any business question you have. The ability to ask the question is as important as the answer.”

L. Ash, COO, mySupermarket

Reveal the True Story of the Shopper’s Journey to Purchase

Analyze data from all customer touchpoints, understand shopper behavior using the most advanced cohorts, conversion funnel, and path analysis.