Why Data-Driven Marketers
Rely on Cooladata

Unify all your data – web, mobile, email, ad campaigns,
product analytics and offline data – in one place
to expose the entire customer journey for granular analysis.
Go beyond conversion rates and optimize campaigns
to maximize customer lifetime value.
Acquire the right customers,
leverage behavioral segmentation to engage them better than ever,
and make the right calls to action to the right people at the right time.

"Your company’s secret weapon"

Collect and Analyze All Your Data In One Place

You’re marketing to real people. Track them, not their data scattered over multiple platforms. With a comprehensive view of their every action – digital and offline – in one simple user interface, you get one clear, easily queried understanding of the entire customer journey.

Increase Relevance, Conversions & Revenue

Traditional analytics give an incomplete picture based solely on clicks and demographics information. Behavioral analytics lets you segment your users based on their actions, and provides for more nuanced segmentation. The result: greater relevance and higher conversions.

See the ROI of All Your Marketing Channels in One Place

Analyze the performance of all your channels in one platform, in real time. Automatically determine the ad types, offers and campaigns that deserve more budget. The winners will have nothing to fear. The losers will have nowhere to hide.

Ask Any Question You Can Think Of

With access to every consumer action on your properties, you can answer any question, and segment based on any criteria. When you’re ready, you can export the results to any other marketing tool. Go ahead, dig deeper into your data, and find expose what’s working and what isn’t.

Put Reporting on Autopilot

Create personalized reports for each team, choose how you want to deliver them – email, SMS or on a webpage – and we’ll take care of the rest. Spend your time analyzing and optimizing, not creating reports.

Easy Implementation. Zero Management.

To get started, just use our Google Chrome Plug In called Cooladata Tagger, which enables you to point and click on the areas of a web application you want to capture events from. Alternatively, you can install our snippet in your clients’ websites and apps, and tag the events you want to track. We also have very simple implementations for iOS and Android. We handle collection, storage, and security, freeing you to focus on analysis and getting more out of your marketing stack.

"Cooladata is disrupting the data industry and redesigning how
companies study human behavior"
“Harness the power of business intelligence without the six-figure
budget required to build a data warehouse”

The Next Generation of Analytics for Data-Driven Marketers

A comprehensive guide on how to use behavioral analytics to improve engagement, conversion rates and ROI. A MUST READ for all Data-Driven Marketers!