Why You Need Analytics Early in Your Product Lifecycle
“Tremendous insights do exist in Big Data. Companies that use it well are leaping ahead of their competitors. One of the big reasons for that, however, is that they...
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Identity crisis solved! Smart Unification of User Identities
From the moment a customer signs up, his identity is revealed. We want to be able to identify them as soon as possible, unify that part of the...
Your Gaming Analytics are Misleading
Today’s gaming companies are metrics fanatics. They measure CPI, CTR, DAU/MAU, day-1/7/30 retention, churn, and many other KPIs. Having numbers, charts, and projections on a whiteboard (or on enormous...
How I do Complex Funnel Analysis in Just Five Lines
Funnel analytics are commonly used to identify users’ progress through defined steps towards a specific goal. Typically, it helps in identifying conversion drop-downs between specific events in the funnel, be...
Understanding the differences between path and funnel
Every marketing manager or business owner would like to know which steps their customers are taking, where they drop off, and why.The problem is that in most cases, people...
Next Best Offer: Customer-Based Predictive Data’s New Frontier
There’s a school of thought that many U.S. companies are chasing their tails in the quest for the Holy Grail of consumer economics – maximizing the value of customer...
Power Funnels
This new tutorial explains the ins and outs of CoolaData's Power Funnels, best used to analyze online or mobile user processes. Take a look at our new video and...
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