Decoding the E-Commerce Customer Journey
Summary The power of storytelling isn’t just good for selling novels or screenplays. If you harness the power of data unification, behavioral analytics, and the customer journey, you will...
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A Data Story about a Trip That Begins with an Email
Email campaigns are measured using metrics such as open rate, CTR or bounce rate. By integrating email campaign data with all other data sources we gain a more complete...
The Power of Real-time User Recommendations
Whether you are an Analyst, Marketer, or Executive, one accountability that unites us all is business results. Real-time user recommendations based on behavioral data is an advancement we can...
Lean On Data To Measure Brand “Virality”
Call it the “viral spiral.” That’s the experience of social media marketers, who are finding it difficult to track and gauge brand virality, especially in linking viral campaigns...
Next Best Offer: Customer-Based Predictive Data’s New Frontier
There’s a school of thought that many U.S. companies are chasing their tails in the quest for the Holy Grail of consumer economics – maximizing the value of customer...
A New Path: Merging Traditional Analytics with Behavioral Analytics
The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself. – Peter Drucker With the recent rise...
When the Shoe Fits!
Acquire, Convert and Retain Fashion eCommerce Customers. Manipulate data so that it can bring the right customer to the site or app. Data provides insights about where the customers...
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