Mastering E-Learning Analytics
Summary E-learning platforms generate a lot of data: making sense of all of it in order to improve your own platform can be really tough. The following white paper...
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How to Find Your Perfect SAAS Customer
Summary This white paper outlines the process of identifying your perfect SaaS customer. After you’ve found your target demographic, we delve into the ways in which you can engage...
Building an Event-Based Data Model for Analyzing Online Data
If you’re interested enough in this topic, you’re probably savvy enough to know that collecting and analyzing events is your information superhighway to understanding how your users interact with...
Behavioral Analytics: A Data Driven Marketer’s Most Powerful Tool
If you’re not already familiar with “Behavioral Analytics,” it’s about time you got acquainted. Behavioral analytics is regarded by many as the future of marketing analytics. In fact, Inc...
Revive your CRM Data with Behavioral Analytics Insights
The cornerstone of every company is the CRM, containing the valuable contact details, plans and communication histories for all your prospects and customers. But there’s something missing – vital behavioral...
Behavioral Cohort Analysis and What It Can Do for You
Cohort Analysis has typically revolved around “when” or “who” factors that unite a group. Cohorts can be determined by the time they signed up for an app (“when”) or their...
Cool New Behavioral Analytics Features You’ll Love
CoolaData maintains its leadership in Behavioral Analytics by delivering a steady stream of features that answer our customers’ needs. We’re excited to introduce some really cool new features from...