When Data Warehouse Builds Go Wrong: Avoiding Potential Problems
A must read guide to understanding the intricacies of data warehousing and the all too common mistakes made on nearly half of all big data projects....
Explore by Category
The Anatomy of the Perfect SaaS Analytics Dashboard
You want to create a SaaS dashboard to help your team focus on what matters - converting more customers and building a great product and customer experience to retain...
Behavioral Analytics: A Data Driven Marketer’s Most Powerful Tool
If you’re not already familiar with “Behavioral Analytics,” it’s about time you got acquainted. Behavioral analytics is regarded by many as the future of marketing analytics. In fact, Inc...
The Definitive Guide to Effective Cohort Analysis
Cohort analysis may be one of the most effective ways to gather information about your customer behavior, but it’s also one of the most underutilized. To shine some light...
The Webcollage Portal: Delivering Insights That Matter
Webcollage realized the potential of the shopper interaction data with enhanced product content to empower its customers with insights. They chose Cooladata to provide the BI and behavioral analytics...
Discovering Online Moments with Real Time Analytics
In our world where everything occurs and changes instantly, it’s really hard for us to wait, for anything, really. With eCommerce, we avoid queues (well, maybe just to get...
A Data Story about a Trip That Begins with an Email
Email campaigns are measured using metrics such as open rate, CTR or bounce rate. By integrating email campaign data with all other data sources we gain a more complete...