If you’re interested enough in this topic, you’re probably savvy enough to know that collecting and analyzing events is your information superhighway to understanding how your users interact with...
Customer lifetime value is one of those predictive measures that’s really easy to calculate but really hard to change. You pour money into your acquisition channels. You try different...
Summary This white paper details the three important steps that you need to take to properly optimize your player retention. Keep your players hooked: 1) Unify your data and...
Your ability to visualize the relationship between your acquisition, retention, and monetization metrics can provide fantastic insights into your game’s growth and profitability strategy....
In today’s fast-paced digital marketplace, business intelligence generates a lot of information. Most of this raw data comes from real-time analytics tools. Yet to be truly useful to a...
What is Cooladata? I always struggle to answer this question. No lie, even though I’ve spent a significant amount of my career in Biz Dev and marketing, describing Cooladata...
As a company grows, an unresolved churn rate will take a proportionate bite out of annual revenue, upsell opportunities and potential for new business through referrals from those lost...
